Who I Am

I've spent 20+ years in the rooms where music meets business — studios, network offices, licensing meetings, label boardrooms. I'm George Mathews, Founder/CEO of SmashCoast Music. My company places bespoke songs and musical compositions with all major television, cable and streaming networks, as well as with many major brands, such as Nike, Burger King, Apple, Movado, Nintendo, Walmart, KFC, Target, and many, many more. As a music producer myself, I know from BOTH sides what it takes to get consistent music placements and how to build relationships in the industry. I know how you can raise your value and build leverage through strategy. So much so, I even wrote a book on all of this and more: How to Make Money in Sync Licensing: Why Placements Don't Pay, Relationships Do. Now, I do one-on-one consultations. Bring me your beats, your catalog, your contract, your pitching plan. Leave with a clear next move.

I work with producers who are tired of guessing. No fluff, no gatekeeping — just direct answers from someone who's done the deal. Never give up.